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Information Super Searchers

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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use information besides searchers query, like location, day/time scheduling, and device to be super relevant to searchers and compel conversions. Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension...

  2. Google Plans to Combine Mobile & Desktop Ads

    Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. Mobile searchers are just like desktop searchers.

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers. The shift in search is likely to fall in the favor of the big brands because they are who searchers already recognize and trust.

  4. SearchDay: What's on your Mind?

    SEARCHING FOR MEANING Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. I'm super-excited to report that Google announced that it has officially added numerical data to its AdWords Keyword Tool.

  5. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    So when copyright material is removed, we provide context so searchers know what's happening. Not leaving the world of spam, but turning to academic study of it, Sherman asked Cutts about a group that he belongs to that studies "adversarial...

  6. Daily SearchCast, June 7, 2006: Google Rethinking Chinese Censorship? Rock, Paper, Scissors, US Senator, Google Guy; What People Search For At The CIA Web Site & More!

    Advertiser Pays $2,000 After Misleading Searchers Finds from the Washington Post covers how being super-powerful in search doesn't equal getting congressional members to drop everything for your visit.