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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    User behavior certainly plays a role, such as if a user wants to quickly find information on a search they'll be more apt to click the first available link with relevant content to find their answer. Heuser: The best studies are those done recently...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    While that isn't always true in conversion optimization (you need to test everything before blindly applying the tactics that worked for one website to your website in a different industry), there is a good deal of information to be gleaned from...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    New Panda Information – Google Clarifies Panda Tremors Now that we’ve covered some new Panda information, let’s work on diagnosing Panda hits via offline analogies. In this post, I’m first going to cover some new information I’ve learned about Panda.

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    In creating content, it's important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. However, if you tell people that you're compiling...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    As part of the studies, 800 U.S.consumers participated in the simulated search scenarios. Think with Google recently shared further information on how the simulations were conducted: Each of the verticals studies rated a little differently.

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  7. 4 UX Tips That Will Improve Your Content Strategy

    Will anything about the information included or excluded in this piece frustrate the consumer? A good UI uses white space to its advantage and makes the information easy to navigate. Instead of deciding whether you should focus on white papers or...

  8. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Information architects are often needed to create a large blog's user-friendly navigation system. Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog.