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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Maps: Destination search frequently starts – and almost always ends – with the maps app. Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Should you expose a softer offer that maps better to informational searches and top-of-the-funnel visits, like a newsletter signup for example? To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Nielsen Mobile Study: Facebook, Weather, Maps and Music - Marketing Pilgrim Bloomberg News Hops Aboard Yahoo Finance - Business Insider Yahoo offers some details on the roles of new employees. Yahoo Connected TV Now Available On Select Toshiba TVs...

  4. Local Search Tactics for Tough Economic Times

    Local Listing Management: Google Maps, Yahoo Local, and thousands of other sites utilize local directory listing information to direct searchers to physical brick-and-mortar locations. Unlike other media sources, IYP users don't scour these...

  5. SearchDay | I'm a PC, What Are You?

    Google Maps has added comprehensive transit directions for the region, which includes data from: Metropolitan Transit Agency (MTA)The Port Authority of New York and New JerseyNew Jersey TransitCity of New York To .

  6. The Local Advertiser of Today and Tomorrow

    And don't forget local search sites such as Google Maps, which has experienced a 33 percent increase in searches from only a year ago, according to comScore Media Metrix, July 2008. Are your competitors' Web sites showing up in the organic results...

  7. Q&A with Darby Sieben of the Yellow Pages Group

    If we examine the unduplicated audience between Google Maps and our properties – what you realize is that there is a significant boost in audience reach. Q: The content and keywords found in a print advertisement in the Yellow Pages Group and...