Here's a quick recap of search and social marketing news and tips from the past week. Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
In the midst of a sea of information, B2B search engine marketers need to streamline their focus in order to capture the best resources possible. A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as...
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Create videos – people love to consumer reviews, news, funny stuff, etc.via video.
Google is more popular than Wikipedia or other online encyclopedia sites, YouTube or other social media sites, major news sites like The New York Times and CNN, and “traditional” sources of information (e.g.textbooks, print books, online databases...
If there’s a takeaway here for SEOs, it’s in Search Engine Watch's professional opinion that brands should audit the number of possible verified data sources they are connected to and fill in gaps where necessary.
Fresh content not only helps with your search engine optimization strategy; it shows your social following you are active and engaged in your industry and local community. Recap and share national/global news about your suppliers or manufacturers.
Until that point, I was only blogging and reporting on news, but I realized there was a whole class of evergreen content – the kind of concepts that people are always searching for. Fraser Cain: My name is Fraser Cain, I'm the publisher of Universe...
The Yahoo Marketing Dashboard has four components: search engine and directory listings; online reputation management; campaign tracking; and site traffic analysis. Online reputation management pulls information from up to 8,000 sources (including...
Search Engine Land: Another good daily news source. Search Engine Journal: Up-to-date news that crosses a lot of related territory. News Google's Keyword Suggestion Tool: A great resource for exploring keyword possibilities.
The fact that a law like SOPA or PIPA can be fast-tracked with no mention on the nightly news, no debate, in closed sessions A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch:
So, to get the news you need in an emergency, then consider being a conduit for the information search for everybody and aim to make all the right channels easier to find. Meanwhile, whilst I was brainstorming where to look for news sources...
A possible use of the +1 button on mobile devices, is that users could +1 an item in a store and essentially book mark that product so that is easily findable when they go back to search online. This tip also came in particularly handy last night...
Facebook 'likes' are a speed-marketing tool that virally spread brand awareness by delivering information to the news feeds of everyone befriended by your brand fans. Social media can also boost the prominence of your online brand-awareness and...
This could dramatically change how you search for media opportunities (based on which media outlets give links), what stories you craft (news stories with an online anchor point or resource works best for attracting links), how deeply within the...
Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from around the web. The Panda That Killed Article Marketing - Search News Central
At a Social Media Week event in early February, I saw Rob Shepherd, MD of UK based global press release and online news specialists Press Dispensary, speak about the importance of creating newsworthy, bespoke press release content for distribution.
Here's a recap of this week's columns and news stories for the week of Jan.to Feb.as reported by Search Engine Watch, as well as search news and tips from around the web. They then presented the story to Danny Sullivan to get it out to the search...
Conferences and trade shows frequently use Twitter as a way to broadcast news, information, and what's happening at their event in real time. Instead of focusing on using Twitter only as a promotional mouthpiece, consider how this communication...
They then presented the story to Danny Sullivan to get it out to the search industry and other news sources this morning just before ThinkBig's Farsight 2011: Beyond the Search Box, an event sponsored by Bing.
