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  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    The number of news sources showing in universal search results slightly decreased in 2013, and Searchmetrics said Google's Hummingbird infrastructure may have something to do with that. Searchmetrics said the overall diversity of news sources...

  2. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for smartphone users with high purchase intent. They want information quickly so they can take immediate...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    Searching in this area won't tell you the true percentage so you may need to increase the number of rows to see granular information. It is very beneficial to review the conversion rate of different landing pages and the traffic sources that led to...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    We need to arm these agencies with better information. For more information on gShift's tools, check out their site, here. Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR...