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  1. Why You Need to Own Your Data & Digital Assets

    Custom development can often complement open source or licensed solutions, offering the best of both worlds. However, the ability to update to the most current version of the platform must be preserved, or you have opted-out from the benefit of...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: When the publisher goes to his YouTube Analytics dashboard and checks the traffic sources from which people are clicking through to watch videos, will Google Catalogs show up as a distinct source? On the tablet version there is a way to put...

  3. Google as Your Identity Provider: Where Are We Now?

    Now the IdP has to verify you are who you say you are, verify your credentials, become your trusted verification source. Because you don’t have to give these websites you interact with any information, your IdP will vouch for your name, address...

  4. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    While advertising listings can be a source of supplemental content, they shouldn't be used at the foundational level. Tap a Widely Used Source of Business Listings Many biases, including advertising, influence the sanctity of a business listing's...