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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Most big engine mobile apps source results from their web index – hence, applying mobile SEO best practices is essential to visibility in both web and apps. While many source their results from the main Google index, there are subtle differences...

  2. International Link Building -- the Best of the Whole World

    There are best practices when it comes to splitting up your website if you want to offer your services in multiple countries. Source of incoming links. The festival is packed with sessions covering PPC management, keyword research, search engine...

  3. Copyright Law: What Search Marketers Should Know (Part 2)

    If you are publishing a copyrighted piece under fair use practices, quote the source. Search marketers' best practices include not just keeping up-to-date on copyright law, but adhering to it in your own business practice.