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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information...

  2. Yahoo Announces Content Acquisition Program

    Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...

  3. Yahoo Announces Content Acquisition Program

    Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...

  4. Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

    For one, Citysearch attracted attention in March by rolling out a pilot local paid listings program, around the same time when Overture was pitching investors that local search would be a hot new revenue source but was still months away from...

  5. The Search Engine Report - April 2, 2003 Number 77

    But, if such an acquisition does occur, it could signal that Yahoo really does wish to operate its own in-house cost-per-click paid listings program. source=ser2 AdPile is a small 400K download, which then allows you to search from within the program.