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  1. Your Job Is to Make Google Look Good

    The site they link to is being used as an authoritative source of information as backup for some point they are making. Why would someone link to my site? People link to other sites when they believe that doing so benefits them.

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  2. A Guide to Search Engine Strategies New York 2009

    Search volume will drop overall and this new information source will be the reason -- discuss it on my panel -- thought I should tell you now as you will not be there. I am much more interested in the social media sessions, as I really believe that...