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  1. How to Optimize Your Content Strategy With Social Listening

    You also can look at trending information to understand what types of conversations occur most frequently. People new to yoga as well as aficionados both use social media to gather information prior to purchasing new mats and other gear.

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Your customers will appreciate the fact that you're sharing information that helps them even if you didn't generate the content yourself and even if it doesn't link back to your own brand. Finance-related information is often dismissed as boring...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Users that have taken the time to add a photo of themselves and a little...