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Information Services Shopping Search Experience

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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Find out more about Adthena's Competitive Intelligence for Search services. For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. From an organic search standpoint, displaying relevant content related to page content provides more...

  4. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. Such a unique, topic-specific index can be ideal for researchers to store, share and search information.

  5. Google Plans to Combine Mobile & Desktop Ads

    Can Google remain objective when they’re proposing an amalgamation of services that defies all conventional knowledge (even their own) and seems designed for one purpose only: to generate revenue. When it comes to search, though, users want “the...

  6. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    It turns out only 30 percent of all search queries trigger ads (Google makes the majority of its ad revenue from products and services related queries, as you’d imagine). And yes, from time-to-time a commercial or shopping related query returns...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life. She immediately assumed control of the company and its products and services.

  8. Should the Government Decide Where You Rank at Google?

    For the end user, as with other search services, not just Google: it's free. And search engines have responded by returning a variety of different types of results in one place, such as news, local results, images, video, blog posts and yes, even...