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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Directory services need to reposition how people sort through, find, and access their content to stay relevant. Directories as a way to navigate information are on their way out. Internet ad revenues have reached a historic half-year high at $23.1...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. LinkedIn pay-per-click (PPC) advertising has...

  3. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    These behavior patterns may include things like a user downloading an e-book, spending several minutes on your services pages, or watching more than 75 percent of a particular video on your website. There is a significant setup time for marketing...

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Unfortunately, as it does for so many businesses, updating our...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It is about getting across the important, relevant, needed information about your products and/or services. It does so not only in your ability to describe your products and services, but in the calls to action and other conversion areas on your site.

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Find out more about Adthena's Competitive Intelligence for Search services. Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue.

  9. What’s the Deal With Links From M.Biz? Should You Disavow?

    What if I have a page on my site that has a title of "SEO services" and then hundreds of m.biz sites link to them producing followed links all anchored with "SEO services"? But, I will give you my thoughts and also some information that Google...