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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: User Experience/Web based customer service content/tools. MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor...

  2. Better Targeting = Better Leads -- Demographics for SMBs

    Your traffic numbers might dip, but your conversions should increase, because you're showing your ads to those people most likely to buy your product or service. Yahoo Search Marketing Yahoo Search Marketing plans on rolling out a form of...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    Review Me – allows you to purchase a review of your product or service directly from a target blog. Search marketers must know the service capabilities of the global-brand search engine vendors servicing Latino regional markets.

  4. Implementing your Search Strategy for the Latino Market, Part 1

    Level 2: Product/service content Yahoo, MSN, and Ask all use link analysis as a final backup," says McAnerin. Search marketing is about delivering the most customized and relevant information. Separate topics or audience groups in subdirectories...