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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    The resoundingly obvious domain name aside, Conversion Rate Experts is one of the top CRO service providers. WiderFunnel is a popular marketing optimization service provider. While that isn't always true in conversion optimization (you need to test...

  2. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Most businesses have some negative reviews, especially for customer service. At the website level, the raters to consider things like contact information, website maintenance and reputation. Version 5.0 of the handbook is dated March 2014, and...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform? Can [VENDOR NAME] offer a custom service package? How long does it take for publisher sites to...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable...

  7. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. Once a user has had the opportunity to utilize the service...

  8. Pre-PPC Strategies For Launching a New Product

    If I'm thinking about offering a vegan meal delivery service, I can create very different products depending on who my market is. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already...