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Information Seeking

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and "information-seeking. Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms like "price of" or...

  2. Google Reveals What New & Expectant Parents Search For

    Perhaps they're constantly seeking answers to new questions, and mobile lets them do so right in the moment. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic and sustainable baby products.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Businesses who hire these individuals and marketing companies...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical personnel and processing it into a form useful to the press. Staffed largely by professional journalists, the...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    In the digital space, their customers are seeking more than deals. This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that...

  6. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. The first change is the addition of more controls for users...