SEO News

Information Seeking

  1. Beneficial ownership of assets under scrutiny in divorce

    As financial remedy proceedings are increasingly coming under the media spotlight, litigants are seeking disclosure orders against third-party businesses in order to apply pressure on the other spouse; both at their work and in public.

  2. Smart beta indexes gain currency with Asian investors

    Spear is a good example of this; it has been particularly valuable for investors looking to hedge their Asian portfolio who were seeking an alternative from put options which have challenging liquidity in certain Asian markets or the Vix which...

  3. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    By seeking to understand the root of their fear, you can work to build a more effective rapport. Share information in little chunks. As opposed to sending a large book or resource on SEO, send them an occasional related article or digestible chunk...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and "information-seeking. Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms like "price of" or...

  5. Google Reveals What New & Expectant Parents Search For

    Perhaps they're constantly seeking answers to new questions, and mobile lets them do so right in the moment. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic and sustainable baby products.

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Businesses who hire these individuals and marketing companies...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical personnel and processing it into a form useful to the press. Staffed largely by professional journalists, the...