Understanding, processing and acting on all of this available data is a problem well beyond the scope of humans – it's an issue for big data science. This means that your inventory information should be as close to real-time as possible.
If you're working in the technology space, go read a science blog. It asserts your expertise in the niche, brands you as the go-to source of information (even when you aren't the one creating it! You're running around all day, you're battling your...
Most other major publishers don't have the level of science, investment, and platform engineering that we do," Burke said. The principle that we have here is developing an ad unit and an ad format that shares the same information architecture with...
Rules of A/B Testing – The Art in Marketing Science When you running a test, there's usually not a lot of information that you need to give each tool. This is true for all types of websites, whether you want your visitors to make a purchase or...
It's not a truly exact science but unless you're confident in addressing ROI, the CFO will smell the fear and your proposal won't long be out of the recycling. They need to connect with their customers, especially through images, events, deals...
If you're a savvy SEO you understand the core concepts of the art and science; Platform/architecture, content relevance, offsite authority building, onsite engagement and social signals. The example on the right, also includes an Authorship SERP...
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
Then the science work gets translated into a public search engine service through a large company - because that job TAKES big resources these days. And, much like Google gets better because it has access to a lot of information, SEOs get better...
However, it’s not an exact science and very few have been able to define mobile context explicitly enough to make it actionable for marketers. Data shows that during the day mobile users tend to be in a more active search mode when leveraging...
The science behind the TriAngle Method shows scientific detail and proof, which the methodical would be interested in reading. Because of ad character limitations, sitelink extensions are a great way to communicate more information and target your...
As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science. They're also shopping and looking up relevant program and product information. In social media terms, the future is rarely predictable.
The combination of all of these concepts such as “big data”, measurement science, and data science trends makes predictive analytics my hottest trend to watch in 2013. That’s not to say we don’t still have significant work ahead to protect our...
Marketers have the value of these three actions down to a science – the higher intent metrics being the most valuable. This information is essential in placing proper value on the performance achieved through mobile advertising.
If you happen to be in Manhattan, check out the Science, Industry and Business branch of the New York Public Library. The Internet has abundant information, but finding just the right information you need is time consuming if you don’t know some of...
A lot of people believe that due to the lack of control on organic searches and rankings on search engines, SEO forecasting isn't easy and not an exact science. Without getting into the science of forecasting, one way of creating a separate model...
That's just science. It speaks to the necessity of sharing data and information as colleagues in an effort to understand the effects of the never-ending changes that cause our search traffic to inevitably fluctuate.
Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...
Creative Science = Content at Scale For those still making a living at writing web content, along comes DataPop and their Creative Science platform to spoil the party. It wasn’t the first time I’d heard of the relatively new LA-based company, who...
Lee’s fellow co-founder and Didit President, Dave Pasternack, famously panned SEO back in 2007 in a lengthy exchange with several industry personalities in what will forever be known as “The SEO Is Not Rocket Science” debate.
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Although few of us can claim mastery of all of these tips, understanding how each contributes to the art and science of...
