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  1. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa distributed a 172 point questionnaire to nominated...

  2. Yahoo Targets Google, Yellow Pages with New Local Search

    Marketing Sherpa Aug 2 2004 2:48PM GMT The results for these kinds of queries are good -- but the quality of results depends both on the search terms you use and the location. Yahoo is also soliciting feedback from users who find inaccurate or...

  3. Search Engine Forums Spotlight

    Marketing Sherpa Jul 23 2004 0:47AM GMT Yahoo Search and Google are at a draw personalization, presentation and quality of service are considered the big differentiators now, with the nod ultimately going to Yahoo Search.

  4. New Search Engine Marketing Buyer's Guide

    SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Report, April 2, 2002 http://searchenginewatch.com/sereport/02/04-sherpa.html Danny Sullivan's review of MarketingSherpa's "Buyer's Guide to Search Engine Optimization & Positioning...