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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program.

  2. B2B Search Engine Marketing: Goals for 2011

    Explaining how search engine marketing can enhance or be a component of almost every B2B marketing initiative is critical, from leveraging PPC for driving awareness to an event to the acquisition of links in coordination with sponsorship initiatives.