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  1. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa distributed a 172 point questionnaire to nominated...

  2. Search Engine Forums Spotlight

    Marketing Sherpa Nov 17 2004 4:15PM GMT The 'Near Me' search looks for address information on the pages of your web site itself, not in telephone directories and such.the key, according to MSN is to have the address information configured in a...

  3. Yahoo Targets Google, Yellow Pages with New Local Search

    Marketing Sherpa Aug 2 2004 2:48PM GMT To get the kind of specificity Yahoo is promising, it's combining yellow pages information with content found on the web. The new service offers similar functionality to Google's local search beta, but adds...

  4. Search Engine Forums Spotlight

    Marketing Sherpa Jul 23 2004 0:47AM GMT I was reading a book by an SEO [search engine optimization” professional that defined the 'popularity component' of SEO as 'link popularity' + 'click through/click popularity'.