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  1. 4 UX Tips That Will Improve Your Content Strategy

    Will anything about the information included or excluded in this piece frustrate the consumer? A good UI uses white space to its advantage and makes the information easy to navigate. Instead of deciding whether you should focus on white papers or...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Adapted from "Information Architecture for the World Wide Web" by Peter Morville and Louis Rosenfeld. Information architects are often needed to create a large blog's user-friendly navigation system. I have clients who are members of professional...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results. Just about every professional remotely related to the digital space is claiming some level of SEO expertise.

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Staffed largely by professional journalists, the NASA Public Affairs Office operated more like a newsroom to rapidly disseminate information to the world press. This content output helped to feed a world hungry for information about America's space...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    However, social selling in the digital landscape has not come naturally to the sales professional, as reported by SalesForce.com. This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of...

  6. How to Plan Effectively for Content Marketing in 2014

    From there, what subgroups of data or information can you talk about online, all the time (to produce original content). You still need to follow the professional rules of media outreach. Further, the relevance of high quality and frequent content...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. Besides researching keywords that you would enter on a search engine to...