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Information Needs Search Market Research

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  1. Pre-PPC Strategies For Launching a New Product

    Before we solve that problem, let's talk briefly about what that preliminary market research needs to address. The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Industry research shows that 86 percent of buyers begin their buying process with a non-branded search. Recently I was in the market for a new table saw and searched: Conductor research (disclosure: I work for Conductor) shows that long-tail...

  3. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  4. 7 Critical Web Redesign Considerations You Can't Overlook

    That means market research, keyword research, and community mapping. Have You Done Your Research? The design, functionality, and SEO focus should all be dictated by informed research. Use all of this information to improve the architecture of your...