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  1. How to Create a Social Media Friendly Landing Page

    Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information. We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Typically the user needs a product by a certain date. A more optimized solution avoids relying on the users to calculate which shipping choice best serves their needs and instead merely asks the user when they need it and offer only those choices...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Thin content: Pages that are too brief to convey any useful information could be seen as "thin. Goal Completions: Low goal completions won't negatively impact your organic performance or invoke the wrath of Panda, but it could be an indicator that...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This includes pages that include information on physical, financial, or safety matters, to name a few. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating...

  5. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Now that we’ve covered some new Panda information, let’s work on diagnosing Panda hits via offline analogies. In this post, I’m first going to cover some new information I’ve learned about Panda. You enter the restaurant and immediately notice the...