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  1. Native Advertising for Small Business: The Missing Link?

    Unfortunately, content marketing doesn’t need faith — it needs a plan. After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Every store needs a "Store id" assigned to it. This page will contain the product information and also a map of the nearest store where the product is in stock. This new information is pulled from an in-store inventory feed, making these ads...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    According to Google, the information needs to be entered into its webform, which, in its current form, asks for the following: And information about the specific search results in question. The first of the 26 questions focused on the type of...

  5. How to Create a Social Media Friendly Landing Page

    Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information. We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to...