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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    According to Google, the information needs to be entered into its webform, which, in its current form, asks for the following: And information about the specific search results in question. The first of the 26 questions focused on the type of...

  3. How to Create a Social Media Friendly Landing Page

    Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information. We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Typically the user needs a product by a certain date. A more optimized solution avoids relying on the users to calculate which shipping choice best serves their needs and instead merely asks the user when they need it and offer only those choices...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Thin content: Pages that are too brief to convey any useful information could be seen as "thin. Goal Completions: Low goal completions won't negatively impact your organic performance or invoke the wrath of Panda, but it could be an indicator that...