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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. But successful LinkedIn ads must get at a core need LinkedIn users...

  2. Native Advertising for Small Business: The Missing Link?

    Unfortunately, content marketing doesn’t need faith — it needs a plan. After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more...

  3. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Normally, third parties use a unique email address for cross-device...

  4. Deal With the Big Rocks First

    However, you need to make sure your site is good enough first, before optimizing it - otherwise, you’re just polishing a turd. What are some big things that you need to get right first? Almost every site I‘ve seen is more oriented around providing...

  5. The Evolution of SERPs and User Behaviors

    They may not recognize it, but we sure should, because just as our job changes each time search engines change, our jobs need to change as user search behavior advances. Knowledge Graph can take away clicks, but only if the information in there is...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    These will need to be uploaded to the merchant center. This page will contain the product information and also a map of the nearest store where the product is in stock. This new information is pulled from an in-store inventory feed, making these...

  7. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you have a company or individual responsible for updating and sending your product information, they will have faster automation's to make these updates. You may have "available to order" availability in your product inventory information if you...

  8. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. Targeting demand is simply not enough to achieve...

  9. Former Google Employees Launch Adult Entertainment Search Engine

    Additionally, Boodigo safeguards the user’s privacy by disabling the use of cookies or other tracking mechanisms that obtain information about Internet users. When asked about the project, Rowntree shared why there was a need for a product like...

  10. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. Here are several tools you can use to collect data and the types of...

  11. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, make sure your landing pages provide rich information based on what users are searching for. You’ll need to use your SEO knowledge to hunt down problems based on what the crawl surfaces. That said, you need to hold off on celebrating...