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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at their fingertips. Those getting the most traffic from search appear to be the big players such as Amazon...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    I have a strong brand presence organically; do I need to have my brand show in the paid results as well? Target, for example, does not bid on its brand term - because it doesn't need to. Adding expanded site links also provides more information to...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    We’ll get to more on whether you need to disavow these in a minute. Do You Need to Disavow Links From M.Biz? Do you need to disavow these links? But, I will give you my thoughts and also some information that Google employees have stated that...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Yet we still all need links! Link to articles that support/add value to any information given in the article If you're a dating site and you have links from the finance sector, it looks unnatural - Google has gotten much better at identifying...

  5. The NSA Has a Hush-Hush Google-Like Search Engine

    Website The Intercept was first to report this and attributes its news to information provided by whistleblowers. Documents gathered by The Intercept show the system in use in 2007, and call the information that it offers "wholesale sharing.