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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    Google's Knowledge Graph also indicated that there were additional instructions and I would need to click on the link provided to learn more. Based on the results I could most likely figure out how to make a martini, but the results left out what I...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For more information on the mobile research coming from BrightEdge, including tips on how to choose and implement a mobile solution, the full report can be accessed here. This change really means that as marketers and brands, we need to pay...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    In creating content, it's important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. But to gather the sort of material you need...

  4. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor.

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Here's an outline of the changes you need to make for for Google's Shopping Campaigns prior to...

  6. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. But for the purposes of this article, the information gleaned in step 2 allows you to begin engaging...