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Information Management

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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. Is basic yet essential information about your local businesses accurately listed? With 72 percent of consumers searching for local information on a smartphone visiting a store or...

  2. Mobile, the Ultimate Shopping Assistant, Says Google

    Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google Shopping. Nowadays, shoppers are coming into stores with rich detailed information, and are turning to their phones as their own personal...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management. This new information is pulled from an in-store inventory feed, making these ads perfect for businesses...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. As a technology company entirely focused on creating tools that maximize local...

  5. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    You only need to fill out the "Data Settings" part if you use a newsletter management system like Sailthru. Most marketers are initially discouraged from exploring the lead gen cards because it looks like you have to enter credit card information...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits Finance-related information is often dismissed as boring and dry and a pain to read. With video, white papers, and other forms of content, your job is to...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Listing Management Data Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? What information does [VENDOR NAME] recommend...

  8. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. Users that have taken the time to add a photo of themselves and a little biographical information are more likely to be...