SEO News

Information Management

RSS
  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. As a technology company entirely focused on creating tools that maximize local...

  2. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    You only need to fill out the "Data Settings" part if you use a newsletter management system like Sailthru. Most marketers are initially discouraged from exploring the lead gen cards because it looks like you have to enter credit card information...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits Finance-related information is often dismissed as boring and dry and a pain to read. With video, white papers, and other forms of content, your job is to...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Listing Management Data Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? What information does [VENDOR NAME] recommend...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. Users that have taken the time to add a photo of themselves and a little biographical information are more likely to be...

  6. Why You Need to Own Your Data & Digital Assets

    The moment you approve a website that will be created on a custom platform, content management system (CMS), or hard-coded by an individual or programmer – you essentially hand over the keys to the kingdom and are permanently locked into that...

  7. How Can Good PPC Managers Become Great PPC Managers?

    In terms of your PPC management, what does that look like for you? Relate the information to the client in a manner they can understand. Good PPC managers get results, sure. They know their way around the necessary data tools and they can follow...

  8. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...