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  1. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. This detailed guide is packed full of industry information and practical case studies. We are not given any breakdown by industry or company sizes, or other...

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  2. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa distributed a 172 point questionnaire to nominated...

  3. Connecting with Customers through Search Market Research

    Marketing Sherpa Oct 11 2004 3:56PM GMT During the session "Using Search for Market Research" at Search Engine Strategies San Jose, industry experts Ron Belanger from Carat Interactive and Kohn Klimstra from iTraffic discussed how to transform...

  4. Delving Deep Inside the Searcher's Mind

    Marketing Sherpa Sep 13 2004 7:19PM GMT During the session "Inside the Searcher's Mind" at Search Engine Strategies San Jose, industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking?