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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and...

  3. How to Build Your First Content Marketing Strategy

    But chances are those lists already exist in your industry. But consider pitching them to popular magazines, journals, and blogs written for those in your industry. Often, we draw inspiration for our content from popular industry blogs and...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. More than 600 senior marketers, 42 speakers, and search and social...

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Regardless of the industry, BrightEdge said secure searches are already half of site traffic as of August 2013, and "we anticipate that in the coming year it will be the majority. Some experience this nuisance more than others, with the tech...