SEO News

Information Industry

RSS
  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. The amount of content and data that our industry generates, manages, and optimizing is...

  2. How to Create Great Content: Start by Creating Content for Yourself

    Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    This article will touch on two key changes in the search marketing industry: But chances are, as our industry matures, these changes are ones we will have to battle – and battle without ignorance. This article serves more as a meditation on a...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    As Pinterest is still growing, you can benefit from being one of the most active pinners in your industry and gain a competitive edge. Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to...

  5. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one industry networking event. Search Engine Watch (SEW) asked the organizers of these...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    However, just 22 percent of mobile users complete a purchase directly via their smartphone or tablet, and therefore the full impact of mobile cannot be measured without tracking conversion activities beyond the mobile device (and ongoing challenge...

  7. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    We, as Google and as an industry, all of you, are really at only 1 percent of what we're capable of. Page transitioned into the industry, specifically the negativity surrounding it. Speaking of Google Now and how it gives you information without...