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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    While that isn't always true in conversion optimization (you need to test everything before blindly applying the tactics that worked for one website to your website in a different industry), there is a good deal of information to be gleaned from...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. Following the source link can reveal a ton of information. That's a lot of useful information if you were...

  3. How to Optimize Your Content Strategy With Social Listening

    For example, let's take a look at an industry such as yoga equipment. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Please describe how [VENDOR NAME]'s platform enables compliance for any industry regulations with which you must comply (examples include FINRA, SEC, SOC-2, HIPPA, IROC, FSA, etc. How long does it take for publisher sites to update my information?

  6. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You can isolate people who are in the travel industry (Q1), who have a great story to tell (Q2), and have given you permission to get in touch (Q3). In creating content, it's important to grab as much information from your clients as you possibly...

  7. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. In-app analytics also gives you the ability to gather...

  8. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Within search results, information tied to verified online profiles will be ranked...

  9. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. For example, when it comes to social networking or a dating...