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  1. FTC Tightens Online Disclosure Requirements

    Review the entire ad to assess whether the disclosure is effective in light of other elements — text, graphics, hyperlinks, or sound — that might distract consumers’ attention from the disclosure. When using a hyperlink to lead to a disclosure...

  2. AdWords Christmas List: 6 New Features Google Should Add in 2013

    When I want to see trends or spikes, I look at the graphics, but only occasionally. This seems like something petty, but graphics are just pictures. Coincidentally, I don’t have graphics display in my campaigns, because they don’t tell the whole...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Ads can be automatically created with AdWords provided graphics and formatting, then updated with the rating ad reviews. Wordstream described it as "a means of collecting information (i.e.a lead) from a visitor without actually sending them to a...

  4. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Or, read the full Q3 Local Insights Digital Report for full details and more graphics from this study. Restaurants, Financial Services and Beauty Services are among the top business categories local searchers seek information about online...

  5. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    The venue of each ad placement determines how creative a campaign can get, but the most successful seem to be those that blend seamlessly with the browser or app environment, while grabbing user attention with interactive elements and bright...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google is finally adding support for the classic video game system with the launch of 8-bit maps, touting “low-res graphics, simple and intuitive controls, and a timeless soundtrack. In 2006, the company announced Google Romance, a place where you...