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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you're a dating site and you have links from the finance sector, it looks unnatural - Google has gotten much better at identifying topical relevancy and it's more about engagement on-page now, which means you need a targeted audience to...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. For more information on how to get started with...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts. Wordstream described it as "a means of collecting information (i.e.a lead) from a visitor...

  5. 3 Tactics for Demographic Targeting on the Google Display Network

    Because our target audience is affluent men over the age of 50, we have chosen topics such as business finance, business services, banking, golf, etc. We also use these page topics as well as data from third-party companies to associate interests...