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Information Gap

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. In the early stages of online advertising, targeting...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The gap between the two device classes has been a persistent one with this quarter’s results mirroring performance from two years earlier,” RKG said in its report. For more details on the state of paid search, including more information on trends...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. We need to arm these agencies with better information. For more information on gShift's tools, check out their...

  4. 4 UX Tips That Will Improve Your Content Strategy

    You may find that there is an information gap when it comes to a particular decision-making topic, and you simply need to add content to your website in a place that it will be helpful to users. What kind of content do we have on deck that can...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    Determining the knowledge you can expect users to have and the knowledge required in order to succeed identifies the knowledge gap that your design must bridge. Artifacts: What tools or information do they use in the course of the task.

  6. Microsoft Opens Online Scroogled Merchandise Store

    Once viewers do hit Scroogled.com, data collected for Microsoft by Answers Research show a 45% favorability gap in favor of Google contracting to just 5%. Your store that makes fun of the competition's need to have user information requires a buyer...

  7. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Through the steps above you can close the gap on analytics needed to guide your online content marketing. But all the information you need is at your fingertips if you are inventive. However, the basic URL data should be enough to allow marketers...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.