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  1. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Are they product centric ("link building tool" vs "link building") vs information gathering searches? Are they longer tail and very specific to the users query vs more general terms? Is it driving to a product download (which is too aggressive...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Customers have unprecedented control in how they interact with information and brands. Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook.

  3. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  4. Driving Consumer Insights With Mobile Analytics

    And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on...