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Information Economy

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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The CEO does not understand how vital social is to competing in today's digital economy. Fortunately, a few CEOs fully understand today's digital, social economy and are blazing the trail in social media, like Virgin CEO Richard Branson, recently...

  2. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    With the economy in the state that it is, making irrational business decisions without taking all of the options and data into consideration isn't the best move. Making a decision can be much easier than you might think and a very small amount of...

  3. 10 Lessons About Enterprise SEO

    After all, the name of the game in this economy is revenue and you can't make any if you don't have customers. Be sure to share this information with them along with the potential opportunity that search could bring to the site if it was better...

  4. Getting to Where Search is Going to Be, Not Where It Has Been

    Destruction of Search’s Link Economy Most everyone is skating toward deeper social integration with their search practices as a new social economy forms, but the puck looks to be going toward those who best engage rather than amplification of echoes.

  5. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    As Google expands beyond general search into content development in key search verticals, FairSearch.org encourages government officials to look closely at its ability to use its dominance in search and search advertising to steer users away from...

  6. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    If the state of the economy and levels of personal debt across North America are any indication, people aren’t using the information in investment and retirement planning books, either. Now, I might argue that the big banks and shady mortgage...

  7. Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings

    For a sneak peak at the second episode in the ‘Remake America’ series, check out “Tough economy and health care troubles test small business owners. In fact, more than half of the 814 million online news and information videos streamed last month...

  8. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Greg Jarboe, president of Internet marketing company SEO-PR, isn’t buying the MPAA line that not passing SOPA will kill off millions of American jobs; at the very least, he said, passing SOPA will have the same effect, through endangering the...

  9. Facebook F8 Wrapup: Timeline, Ticker, GraphRank for Users & Marketers

    If Google+ is able to draw Facebook users over to their platform and offer benefits for businesses at the same time, they’re going to give Facebook a run for their money in the social sharing = big business economy.

  10. Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired

    In order to keep the economy moving they have to keep churn going, as newer accounts tend to shop more (after all, they don't have enormous inventories already bursting to the seams with stuff), and old ones for various reasons slip away.