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  1. The Rise of the User Experience Marketer

    Just as marketers can benefit from learning a few basic UX practices, UX professionals can learn a lot about our field and favorite tools. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Google has come out in support of responsive design...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. SEO (search engine optimization) is of no value if what is...

  4. Top Online Retailers Lag in Mobile Experience [Study]

    You might think the big ecommerce brands already have that figured out, but The Search Agency released today another iteration of its mobile experience scorecard assessing 100 multichannel retailers to see how well they did when it came to...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging: Best Practices to Enhance...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The old SEO rules still apply, but new SEO best practices are evolving as apps become more and more popular and the search ecosystem splinters into myriad proprietary indexes and directories. Most big engine mobile apps source results from their...

  7. SEO Diagnostics: Urgent & Preventive Care

    Audette touched on two generally-accepted best practices for pagination: Responsive design is in fashion and is a great idea, but it’s not for every business. What issues do you need to consider when it comes to setting up your mobile experience...