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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. The amount of information streaming in about mobile search every...

  3. 4 UX Tips That Will Improve Your Content Strategy

    It's time that our content strategies focus on the user as much as our homepage design does. The end goal or most important information on a page should be clear. A good UI uses white space to its advantage and makes the information easy to navigate.

  4. Future of Search & Content Marketing: Expand Your Mindset

    So what that means is not only thinking about optimizing for the device (i.e.reponsive design), but also creating the content that matters for the device. As marketers, we’re already thinking about how our content plays out across devices, as in...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    You've probably read numerous articles in the past few years about the importance of optimizing mobile for creating a response design website. Folks who search this query on their mobile devices are probably looking for some quick information or a...