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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    If you haven't already, design some simple personas from which your content plan can pivot from. This is used a lot in Web and UX design and understanding that fear of inadequacy, in the case of Men's Health, is a key driver of behavior will help...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no information to aid in the design process. Can they describe previous UX design strategies beyond just to...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    But since responsive has been dubbed the solution of choice by Google, BrightEdge wanted to find out if sites that implemented responsive design over other types of mobile solutions like separate mobile URLs or dynamic serving had a better chance...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad...