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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Custom labeling will allow retailers to integrate more detailed product information...

  2. Responsive Design vs. Task-Oriented UX Design

    The virtual keyboard affords more input and control than a phone, but still limits the user to what can be done easily. These users typically only use the virtual keyboard to capture limited data and rely more on interaction controls for selection...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem. Google also references hundreds of local data sources and directories...

  4. Google Search Results Add Details About Notable Websites

    This change will probably bring a lot of mixed reactions from the SEO community, considering site owners will really have no control over whether this extra annotation appears next to their site. Google has announced a change that lets searchers...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of distribution control within AdWords. Folks who search this query on their mobile devices are probably looking for...

  6. Google Cuts Authorship in Search Results by 20-40%

    Nothing in an author's Google+ account, or with authorship specifically, lets an author control whether the picture displays. We had been showing author information whenever we could based on authorship markup, email verification, and other signals...

  7. Using the DMAIC Process for SEO Projects

    Control The control part of the DMAIC methodology is crucial to ensuring the effectiveness of the plan. The control chart is also frequently used in the measure phase. Control The techniques used in DMAIC have proven to work for many industries and...

  8. 4 Ways to Expand PLA Success in 2014

    With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more visibility and control for retailers. By accessing product-level performance information, marketers can...

  9. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. For more information on how to set up your publisher profile, check out this...