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Information Control

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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Since you have no control over this, many companies feel they have no choice but to set aside budget and bid against the competition. Adding expanded site links also provides more information to your prospective clients about who you are and what...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    On the homepage, readers can test their conversion optimization knowledge by voting on whether the control or the variable had a better performance. You don't always have control over the CPC, but you're 100 percent responsible for your conversion...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and "information-seeking.

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But often that's easier said than done, especially if you run an ecommerce site, or you work with teams of contributors, or you don't control what gets published. Thin content: Pages that are too brief to convey any useful information could be seen...

  5. Google Censorship Ruling in Canada Has Worldwide Implications

    This begs us to ask the question: Just how much censorship control should a government have over search engines? One Canadian court ruling would have you believe that global control is the answer. Also in May, European courts ruled in favor of a...

  6. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  7. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Most businesses that make the brave decision to cut the cord with the creator of that custom platform often face having to recreate or manually...