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Information Control

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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Google is interested in re-introducing its products to better control and reflect the user behaviors of today. Whether it comes to knowing where you want to go, or knowing what you need to buy, or knowing when that new restaurant opens – and what...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Websites are now taking a backseat as social media networks offer more control. Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Customers have unprecedented control in how they interact with information and brands. Losing control as the conduit for relationships between people and brands would be inconsistent with how most social platforms survive.

  4. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. For more information on how to set up your publisher profile, check out this...

  5. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...

  6. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. If you recognize how much online information exists on you, although meaningless tidbits when viewed...

  7. 3 Keys to Activating an Audience with Smarter Content

    What has been so dramatically and irrevocably disrupted is the narrow control over distribution. They use stories to establish trust, deliver memorable information, and create a sense of urgency. OK, maybe not "everyone," but certainly a whole...