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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Hardly what one would expect from sellers of office supplies, the ElfYourself phenomenon did wonders for bringing links and raising top of mind awareness for the brand. The office supplies chain struck link bait gold with their genius, cheekily...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Three weeks later the police were at his office door, leading him away in handcuffs… One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers...

  3. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    On the other hand, if an SMB is using their company’s Twitter page to tweet about how good lunch was today at the office, then yes, that is easy and inexpensive, and also ineffective. Search engines make it easy to find information such as phone...

  4. Google HUD Glasses: Possible Features & Implications for Marketers

    If you’ve expressed a previous search interest in yoga, it might be extremely helpful to be notified of a yoga studio near your home or office as you walk by. A heads up display is incredibly valuable because it seamlessly integrates information...

  5. Link Marketing -- Solve a Customer Problem

    Let's say you're the marketing director for an office supply company. Interviews: Publish weekly interviews with office managers or operations managers from a variety of industries. Save businesses money by writing training guides for new office...

  6. Use Care When Choosing an SEO Agency

    While the post is from the Microsoft Office team, I wonder if there is something of a clue into Live Search here about how much content it would like to see on important pages. One blog recently caught my eye on Microsoft's Office site, "Optimize...

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