Cross-linking and navigational accessibility: SEO professionals need to evaluate site architecture in an effort to identify critical locations for cross-links and cross-promotion of content marketing assets.
It is also important to understand the difference between information architecture and technical architecture. Information architecture relates to the labeling of website content to support usability and I will talk more about this in the Content...
Other chapters focus on site architecture and server-side issues like rewrites and redirects. If you're more technical and have optimized site architecture but are struggling with building quality content and gathering great inbound links, there's...
The principle that we have here is developing an ad unit and an ad format that shares the same information architecture with the content that it's near," Burke said. Yahoo's front-page news stream now displays personalized ads alongside news...
Fortunately, it's a lot easier to repair a website's architecture than it is a brick-and-mortar foundation. Since the introduction of Panda, the first step in any marketing campaign is to make certain that your website architecture is sound and...
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Authority: Does your site have good enough content to link...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
Make sure pages higher in the information architecture are well linked internally. Also make sure lower level pages in the information architecture are well linked to from higher level pages and are well cross linked – this bit is especially...
If you're a savvy SEO you understand the core concepts of the art and science; Platform/architecture, content relevance, offsite authority building, onsite engagement and social signals. The example on the right, also includes an Authorship SERP...
Next-Generation Site Architecture Whilst making site architecture search-engine friendly has always been a core part of SEO, the importance of site architecture now goes way beyond traditional SEO. Much like SEO, site architecture now needs to take...
If they do, redirect the given page to the newer version of the page, the next page up in the information architecture, or to the homepage, depending on your situation. If you don't have the resources in-house to develop this capacity, check out...
re-evaluate keyword targeting, keyword mapping, on-page optimization (but don’t overdo it) and where these pages live in your architecture and if they should be fewer clicks away from the home page. The intent behind that phrase is an information...
This is true to some extent as a full SEO campaign involves the strategic revision to information architecture, attention to SEO design factors, creation of quality content, a blueprint for a link-building initiative just to name a few items.
It’s extremely important to carefully plan your site’s information architecture to maximize its benefits for SEO, and structuring your URLs accordingly. Check out the international SEO tab in Annie Cushing’s audit checklist, where Aleyda Solis and...
How to Be Awesome With It: You can scan indexed URLs to get an idea of information architecture, potential duplicate content issues, and get an idea of overall number of pages indexed. By that, I mean the art of doing SEO stripped down, without...
Would the IT guy know how to conduct meaningful keyword research or a competitive analysis, much less understand how to properly construct an information architecture or best utilize social channels towards SEO goals?
Schema isn’t a Band-Aid for poor site architecture and SEO. I review products I use, I am clear that the information is my review, and I have achieved really nice rankings using structured data markup for reviews.
At this point, you’re starting to gain the intelligence that you’ll need to take into your information architecture. Information Architecture We have too much information on our website.we need to clean house and provide a slimmed down version.
This can come from a myriad of reasons from coding errors, SEO unfriendly design practices, to even more disastrous practices (e.g.content duplication, URL rewriting without redirection, information architecture changes away from search engine...
Whilst the conventional wisdom is that a user who "bounces" did nothing on your site, it's quite possible that certain types of site architecture can generate a conversion, without registering another page load.
