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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor.

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the...

  3. Pre-PPC Strategies For Launching a New Product

    In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. With all this information, you can start to get a more complete picture of the different target markets...

  4. Google Reveals What New & Expectant Parents Search For

    Another factor in new parents' mobile use is their age," according to the authors. Parents are looking for many types of information on mobile devices. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. We need to arm these agencies with better information. For more information on gShift's tools, check out their...

  6. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. Googlebot is better learning how to understand business location information...

  7. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. Zuckerberg mentioned the Nest thermostat and other smart devices for alarms, door locks, etc.that collect information and keep you up to date. The new ClickZ Live conference series kicked off in...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. In practice, Public Information Office staff worked as...

  9. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...