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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. We need to arm these agencies with better information. For more information on gShift's tools, check out their...

  2. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. Googlebot is better learning how to understand business location information...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. Zuckerberg mentioned the Nest thermostat and other smart devices for alarms, door locks, etc.that collect information and keep you up to date. The new ClickZ Live conference series kicked off in...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. In practice, Public Information Office staff worked as...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Information collected through cookies can help...

  7. Demographics and Interests: Coming to a Google Analytics Profile Near You

    We already know that display advertising can target via interest and age/gender, so we’re using the same script to collect that information from our guests, even if we aren't actively participating in display advertising.