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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Clients agreed to provide access to their data for research purposes User behavior certainly plays a role, such as if a user wants to quickly find information on a search they'll be more apt to click the first available link with relevant content...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Directory services need to reposition how people sort through, find, and access their content to stay relevant. Directories as a way to navigate information are on their way out. Internet ad revenues have reached a historic half-year high at $23.1...

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that...

  5. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  6. Google Adjusts Standards for Newsworthy Material

    It is unclear if Google will expand access to Google News at this point. When providing information about its news quality guidelines, Google shares: Google News has always maintained a strict set of guidelines for which sources it will display in...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. Having access to and knowing what topics are in...