And as that finger haunted me for the following couple of nights, it got me thinking about the success he’s had with infomercials and if there were any search marketing lessons to be learned from them.
Initially, as the two industries of broadcast TV and online video collide, we may see the rise of infomercials. They started out life as a video transcoding company with a bespoke online video publishing network.
The moral of this story: OraBrush's campaign has been a success in large part because its infomercials are less like "ads" and more like popular YouTube videos that users discover, watch, and share. At SES San Francisco, Baljeet Singh, Senior...
Outside of a jovial man screaming at you, Mays' infomercials were always compelling for two reasons. In the recent spate of celebrity deaths, the too-soon passing of Billy Mays hit me the hardest. That's not to denigrate the accomplishments and...
Occasionally, "infomercials" or "advertorials" cut very close to mimicking content. Do search engines sell listings? Yes. Should searchers fear this? Not necessarily. Paid listings generate revenue for search engines, which in turn helps them...
For years, marketers have been tracking consumers as they go to the web in response to DRTV spots and infomercials, as well as other forms of offline advertising. BlogPulse, Intelliseek's suite of tools for tracking trends and monitoring activities...
