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Infomercial

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  1. Funny YouTube Videos Help Orabrush Make a Million Dollars in One Year

    As CEO Jeffrey Harmon explained to the YouTube Biz Blog, "Previously, in an attempt to educate people on bad breath, we had tried a TV infomercial -- it was a complete flop. As an experiment, we decided to create an 'infomercial' for YouTube.

  2. 7 Marketing Lessons from the Late, Great Pitchman Billy Mays

    Even non-infomercial products are successful when they do this. Like many of you, I was saddened to learn on Sunday that Billy Mays died at the age of 50. My family has been watching the Discovery Channel series Pitchmen, featuring Mays and fellow...

  3. Google and the Obama Administration

    While I realize that the consuming public's fascination with Google, along with the "in no way representing Google" CEO's appearance on your pre-election video infomercial, in no way indicated Google bias, your latest appointment has me a bit...

  4. SearchDay | Trick or Tweet for CNN

    Last night Barack Obama delivered a TV infomercial that any of us marketers would be proud of. ErikQualman Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000...

  5. Top SEO Firms Paid for by the Following...

    If you see editorial advertising in a newspaper, magazine, or on television, they're clearly noted "advertisements" or "paid infomercial. When searching for "search engine marketing" on Google recently, a news item caught my attention.