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Infographics

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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Infographics When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI potential of...

  2. How to Create Great Content: Start by Creating Content for Yourself

    This is because what often results from this kind of thinking is the kind of content we think has the potential to "go viral" which results in a torrent of ho-hum infographics, or, worse, we get wrapped up in creating content for an algorithm, or...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. Over the past few years, marketing automation has continued to gain...

  4. How to Create Compelling Content Based on Learning Styles

    Interactive infographics Infographics Interactive infographics Infographics Teach them to act or play their respective sports by showing them how to do it and they would quickly become more lost than an agoraphobic at a protest march.

  5. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content. Search algorithm changes that deemphasized thin content in the SERPs pushed...

  6. Penguin 2.0 Forewarning: The Google Perspective on Links

    On top of that, many infographics are inaccurate or unrelated topically to the page receiving the link. There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I...

  7. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Visual tools that spell it all out complement the written word, so be liberal with infographics, comparison grids, video, etc.to attract clicks. This behavior expands to business customers.percent of tech B2B customers research products on the...

  8. Visual Storytelling: The Key Weapon to Content Marketing

    An entirely different, but highly related aspect of this conversation also includes the concept of data visualization, most often exemplified in infographics. Thanks to social networks, we’ve naturally been driven to a host of metrics that include...