Infographics When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI potential of...
This is because what often results from this kind of thinking is the kind of content we think has the potential to "go viral" which results in a torrent of ho-hum infographics, or, worse, we get wrapped up in creating content for an algorithm, or...
The only thing I can really think of is doing infographics on the negative effects of having specific bugs live in your home and use data from different insectologists' studies. Designed to appeal to the ego of an influencer, it's a concept that...
That can be text, video, infographics, images, whatever you think of and put on your site. "What Should Lead Your Online Marketing Strategy: SEO or Content". Why Content Marketing is the New SEO". Is Google's love affair with content marketing...
This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. Over the past few years, marketing automation has continued to gain...
Is it the product preview video content, the case studies, the infographics, or none/all of the above? OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business.
Interactive infographics Infographics Interactive infographics Infographics Teach them to act or play their respective sports by showing them how to do it and they would quickly become more lost than an agoraphobic at a protest march.
You could do many more of course as and when appropriate – create infographics, newsletters, case studies, podcast, whitepapers, lists, memes, webinars etc depending on your topic and industry. Most marketers will tell you that you need to be...
While it is unknown whether the folks at Business Insider had seen the previous infographic by Mint or not, online readers still got a chance to find value in and enjoy two different infographics on tipping etiquette.
The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content. Search algorithm changes that deemphasized thin content in the SERPs pushed...
On top of that, many infographics are inaccurate or unrelated topically to the page receiving the link. There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I...
Returning to infographics, the key to acquiring valuable on-topic links is to target very concentrated, industry-related topics and your linking audience, rather than casting a wide net with a broad concept.
Infographics This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one industry networking event.
Content is more of a subliminal means to communicate a brand’s value proposition and could come in the form of press releases, testimonials, infographics, product reviews, or editorial style articles that might offers tips and helpful resourceful...
Most marketers publish infographics (IGs) as a stand-alone page with a giant graphic, some introductory text and an HTML code embed box. The tactic above doesn’t just apply to conventional infographics.
However, many people have fallen into cranking out infographics, focusing on volume, not quality. I think that low quality infographics (for example, ones with inaccurate information) or low relevance infographics are a natural target for Google...
Visual tools that spell it all out complement the written word, so be liberal with infographics, comparison grids, video, etc.to attract clicks. This behavior expands to business customers.percent of tech B2B customers research products on the...
Great content comes in the form of videos, blogs, podcasts, discussions, infographics, white papers, webinars and articles – all targeted toward what the end user is searching for. If a page 1 ranking isn't achieved (which is more likely), apply...
An entirely different, but highly related aspect of this conversation also includes the concept of data visualization, most often exemplified in infographics. Thanks to social networks, we’ve naturally been driven to a host of metrics that include...
Infographics. With the New Year comes the temptation to wipe the slate clean and start fresh. However, New Year’s resolutions might imply that what you were doing last year was wrong. What about all the thing B2B SEOs did that were right.
