This info is critical for prioritization, especially if you run low on budget and your PPC manager has to dial back your spend. But if you have even a ballpark number in mind, share it with your PPC manager!
Maybe you won't do anything with this info. While Google, Yahoo, and Bing also have a high number of repeat visitors, chances are those visitors aren't seeing the same ads time and again. Now it's all about optimizing your campaign for great ROI.
For more info see "Site Structure 101" or Search Engine Watch's Search Engine Optimization section. Make sure the various HTML tags on your page include your location info where appropriate. It can be frustrating for users visiting a site when they...
Keeping Yourself Out of Web And Other Databases - Ann Harrison's, Wired News article: 'UnGoogleables' Hide From Search, offers a profile of Geri Agalia (not her real name), a person who values her privacy and is trying to keep info about herself...
Download Aerial Imagery and Access Detailed Local Info - A couple of people emailed me asking if I knew of a specialized database where they could download (for free) high-quality satellite and aerial imagery.
Search Engine Strategies Comes To Boston, Sydney + 2002 Search Engine Watch Awards Winners Announced + Ending The Debate Over Cloaking + Doorways Not Always Bad, At Inktomi + SearchDay Articles + Search Engine Articles + List Info (Subscribing...
List Info ========================= So much to write about! Unfortunately, I can't get to everything, and this issue I decided to spend the majority of my time on the issue of cloaking. Quite a debate has erupted on the topic over the past week...
List Info ========================= Hello Everyone-- So much to write about! Unfortunately, I can't get to everything, and this issue I decided to spend the majority of my time on the issue of cloaking.
Search Engine Strategies Tour Dates Available + LookSmart Changes To Cost-Per-Click Listings -- (full story online, link provided) + Overture Files Patent Lawsuit Against Google + SearchDay Articles + Search Engine Articles + List Info...
iLOR Makes Google Even Better -- (full story online, link provided) + New Search Engine Resources + Interesting Search Engine Articles + List Info (Subscribing/Unsubscribing) List Info =========================
iLOR Makes Google Even Better -- (full story online, link provided) + New Search Engine Resources + Interesting Search Engine Articles + List Info (Subscribing/Unsubscribing) List Info =========================
Site & Conference News + Paid Submission & Other Changes At NBCi + Go Gains Paid Inclusion System + HotBot Launches In Europe + LookSmart Ups Basic Submit Price + 12 Minutes To Search Rage + Iconocast Poll Sheds Light On Search Engine Optimization...
Site & Conference News + Paid Submission & Other Changes At NBCi + Changes At AltaVista + Changes At Excite + Survey Finds Search Engine Referrals Low + 12 Minutes To Search Rage + Update on Iconocast Poll + Search Engine Resources + Interesting...
Site & Conference News + Paid Submission & Other Changes At NBCi + Go Gains Paid Inclusion System + HotBot Launches In Europe + LookSmart Ups Basic Submit Price + 12 Minutes To Search Rage + Iconocast Poll Sheds Light On Search Engine Optimization...
General Notes + Infoseek Adds New Search Features + US Government Search Engine Launched + Northern Light Adds Research Options + Inktomi Launches European Search Center + Excite Round-Up + Netscape Enhances Smart Browsing + Alexa Upgrades For...
General Notes + Yahoo Opens Express Submission Service + Lycos To Merge With USA Network + HotBot Integrates Popularity Into Top Results + MSN Partners With LookSmart + Excite, Netscape Sued Over Banner Ads + Searching For MP3 Gets Easier + Amazon...
General Notes + Yahoo Opens Express Submission Service + Lycos To Merge With USA Network + HotBot Integrates Popularity Into Top Results + MSN Partners With LookSmart + Excite, Netscape Sued Over Banner Ads + Searching For MP3 Gets Easier + Amazon...
