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Influencer Marketing

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Grow your influencer network before you need them. Much is hyped about the value and "magic" of social media marketing. Content marketing is social, and it's time to move along the content continuum from stasis to storytelling.

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    We're not going to beat around the bush here; to really get to know your influencer requires a level of stalking, but what is the best way of doing this? Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    There are many ways to do this, but the best are to do so with the development of a long-term, loyal relationship with the influencer in mind. The marketing paradigm has shifted and brands must adapt.

  4. 10 Vital Steps to Building Social Influence

    Eighty-four percent of 700 business leaders, entrepreneurs, and marketing professionals believe there is a correlation between an influencer’s reach and their ability to drive action, according to the study.