SEO News

Influence Decision Making

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    The time delay between abandonment and return allows you time to influence the purchase decision through targeted personalized content. You can cut through the clutter and filter out the noise by making the web experience more relevant to the...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    See below for more thoughts on making that strategic investment). Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence.

  3. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. As we move toward a content-centric approach to...

  5. FTC Tightens Online Disclosure Requirements

    Recognize and respond to any technological limitations or unique characteristics of a communication method when making disclosures. In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such...

  6. The Quick Guide to Developing Customer Personas

    Their role in the decision-making process. Who and what influences their purchasing decisions (sources of influence). In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask.

  7. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Calls are a key activity along the mobile path to purchase and the study confirms that mobile marketers should ensure their campaigns include phone numbers as most consumers want to connect with the business before making a final purchase decision...

  8. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With the increase in reliance on friends and influencers in the purchase decision process, brands must activate influencers and engage current customers in content and programs that not only continue to meet the needs of current customers or brand...

  9. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Look to influence, experience, and value as better measurements of the activity on and around your site, he said. His top priority with a new client, he said, is to help them make more money; typically, this simply means fixing all of the things...

  10. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In the report, Mullen cites the reformatting and restructuring of the VIV digital magazine as one example of a publisher making the decision to capitalize on data optimization opportunities. This is the time to influence brand preference and their...