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Influence Consumer Behavior

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  2. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    How close into equilibrium these numbers come will depend on the ultimate ability of mobile ads to influence consumer behavior, but it's a pretty safe bet that there will be significant momentum behind mobile ad spending over the next few years at...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.

  4. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    All of these doomsday articles proclaiming the death of Twitter as a marketing channel miss a very simple point: the lack of conversions shown in analytics programs by people who came directly from Twitter doesn’t mean Twitter interactions with...

  5. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs...