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Influence

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  1. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Community managers can create great little posts that entice and pique the curiosity of friends and fans.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Experienced UXers describe personas in terms of cognitive and behavioral specifics, such as motivations, desired outcomes, and knowledge base, all which influence designs. UX design was largely unappreciated for many years, but the rash of recent...

  3. Germany to Treat Google Like a Public Utility?

    The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big for its boots, according to a report from the Sunday Times. German officials are reportedly planning to clip the wings...

  4. Content Conundrum: The Vanity vs. Performance Dilemma

    The author comes back and says, "This help x customer with this, helped convert x amount of business, helped influence x in their decision making process. Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie...