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Influence

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  1. Secret Sauce LoMo Tips for More PPC Sales

    Utilizing data from Google Shopping to influence text ads and vice versa is convenient and often overlooked way to leverage your campaigns to push in-store and online conversions. Paid search marketers have understood that mobile is important for...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Customized results and local intent further impact the results page and inevitably influence click through rates. Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In the following figure, Searchmetrics outlines the correlation between backlinks and brand influence. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well...

  4. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Tolstoy's lasting influence is a testament to the power of his art, which will remain relevant as long as the questions of life and death occupy our minds, which is to say - forever. On what would be Russian writer Leo Tolstoy's 186th birthday...

  5. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Community managers can create great little posts that entice and pique the curiosity of friends and fans.