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Influence

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  1. Combining Social & Content to Earn Visibility & Earn $$$

    These interviews should be kept as conversational as conversational as possible, asking questions that can influence your content strategy: What's the right strategic framework for identifying content opportunities that can enable you to accomplish...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Influence isn't racking up 50,000 Twitter friends. Influence is the swaying of beliefs, behaviors, or actions," according to Sam Fieorella, author of "Influence Marketing". It is the combination of content and influence that inspires action.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It still has an influence on your business. Not even the world's biggest brands are immune from reputation disasters. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  5. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. EMarketer forecasts ad spend on the desktop to...