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Influence

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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    For a hostile campaign to succeed it must influence the people who matter most to you. As every hedge fund manager knows, where there's money there's malevolence, and with intangible assets accounting for ever more of a company's worth, reputation...

  2. Smart beta indexes gain currency with Asian investors

    Balaji Thiruvengadasamy, director, equity derivatives at Barclays in Hong Kong, says: "During the initial years of the quantitative investment strategies (QIS) development, historical performance tended to influence the index design.

  3. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Go over the different KPIs and why they’re important, so you can share SEO leading indicator metrics such as traffic or site visibility and also explain how you can influence order volume outside of rankings, such as via strong referral traffic...

  4. US energy firms welcome CFTC tweaks to Dodd-Frank rules

    The full text of the CFTC's proposal was not immediately available, but the summary document states that, under the proposed rewriting of the seventh prong, contracts with embedded volumetric optionality would be considered exempt forwards if "the...

  5. Writing Your Way to the Top of Search and Social Results

    After all, don’t we want to influence the quantity and quality of traffic to a website or blog from search and social? We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a...

  6. The secrets of successful energy trading firms

    Since then, the influence of such companies in energy markets has never been quite the same. For the past 20 years, Energy Risk has reported on the many ups and downs of the global energy market. During that time, energy derivatives trading has...

  7. Secret Sauce LoMo Tips for More PPC Sales

    Utilizing data from Google Shopping to influence text ads and vice versa is convenient and often overlooked way to leverage your campaigns to push in-store and online conversions. Paid search marketers have understood that mobile is important for...

  8. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Customized results and local intent further impact the results page and inevitably influence click through rates. Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR...

  9. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In the following figure, Searchmetrics outlines the correlation between backlinks and brand influence. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well...

  10. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Tolstoy's lasting influence is a testament to the power of his art, which will remain relevant as long as the questions of life and death occupy our minds, which is to say - forever. On what would be Russian writer Leo Tolstoy's 186th birthday...