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Inferred

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  1. Google Patents Pay-Per-Gaze Advertising

    For example, if the advertiser desires to generate a shocking advertisement to get noticed or a thought-provoking advertisement, then the inferred emotional state information and/or the gazing duration may be valuable metrics to determine the...

  2. Audience Targeting in Mobile: 4 Key Elements of Context

    Much can be inferred from a user’s exact location beyond their point on a map, such as the type of businesses a user might be interested in based on their proximity, the type of activities they may be engaging in (in the case of someone in an...

  3. Semantic Search: The Eagle Has Landed

    Google has inferred that “Joel and Co Construction” is associated with a specific Place, which is illustrated in the Google Map that is displayed in the right column and in the search result and Google is also showing a variety of AggregateRatings...

  4. What 'Doctor Who' Can Teach Search Marketers

    When people get worked up about drops in traffic or the potential effects of some vapor algorithm change that someone’s inferred based on a Matt Cutts tweet about his cat, don’t panic (Douglas Adams did write for Doctor Who back in the ’70s).

  5. Facebook’s Cookiegate: Controversial Tracking Cookie is Back

    As a result, current functionality and future business plans shouldn’t be inferred from our patent applications. According to Nic Cubrilovic, it was active on every third-party site he tested. Contrary to their position that they only track user...

  6. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    Go Deeper in Facebook Marketing With Inferred Targeting I had the pleasure of attending Search Engine Strategies (SES) Toronto 2011, June 13 to 15, at the Hyatt Regency downtown. Here are just a few search and social media highlights from the...

  7. Facebook Ads’ Best Kept Secret: Occupation Targeting

    Inferred targeting means locating for natural gathering points surrounding the target. Inferred Targeting There are a number of other methods to glean occupations by a method called, “Inferred targeting,” which means the art of identifying highly...