Inferred targeting: Minivans to those who Like “Being Pregnant”. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. In the SES London Day 3 keynote, Weintraub talked...
Much can be inferred from a user’s exact location beyond their point on a map, such as the type of businesses a user might be interested in based on their proximity, the type of activities they may be engaging in (in the case of someone in an...
There's also display ad placement where users' local intent is inferred from their presence within a location-centric app like Yelp. That also translates to higher performance and monetization for mobile ads.
After deducting the estimated 2 percent of assumed JavaScript disablers, they then inferred that approximately 80 percent of visitors were bots. WHOA! Eighty percent bot clicks on Facebook Ads? Yikes!
Google has inferred that “Joel and Co Construction” is associated with a specific Place, which is illustrated in the Google Map that is displayed in the right column and in the search result and Google is also showing a variety of AggregateRatings...
When people get worked up about drops in traffic or the potential effects of some vapor algorithm change that someone’s inferred based on a Matt Cutts tweet about his cat, don’t panic (Douglas Adams did write for Doctor Who back in the ’70s).
While Facebook corporate spokesperson Barry Schnitt stated, "We patent lots of things, and future products should not be inferred from our patent application," his statement did little to alleviate user concerns.
As a result, current functionality and future business plans shouldn’t be inferred from our patent applications. According to Nic Cubrilovic, it was active on every third-party site he tested. Contrary to their position that they only track user...
Go Deeper in Facebook Marketing With Inferred Targeting I had the pleasure of attending Search Engine Strategies (SES) Toronto 2011, June 13 to 15, at the Hyatt Regency downtown. Here are just a few search and social media highlights from the...
Literal, competitive and inferred targeting should all inform a Facebook ad strategy. Inferred Targeting: Marty Weintraub sees inferred targeting as the place for a marketer to “go deeper. From a marketer’s perspective, Facebook can offer profound...
Inferred targeting means locating for natural gathering points surrounding the target. Inferred Targeting There are a number of other methods to glean occupations by a method called, “Inferred targeting,” which means the art of identifying highly...
In that case, the relationship is inferred and confirmed. The recommendations of our friends and colleagues have always been one of the most influential drivers of sales. The same is true online. Consider the research:
If you prefer to (or would like to also) see other additional measurements from which authority can be inferred, you can run URLs identified in that report through another Link Research Tools report (JUICE).
Monetization hasn't been fully developed, but this inferred buying intent is a foundation for premium ad inventory of various formats. During BIA/Kelsey's November Interactive Local Media conference in Los Angeles, Google Product Manager Surojit...
Prospective product announcements should not be inferred from our patent applications. A newly published patent application (first filed on June 30, 2004) shows that Google is looking to patent a method to provide click-to-call advertising on...
Whether inferred from explicit user profile, implicit past behavior or current application context, a better understanding of user intent will contribute to a better experience and improved click-through rates.
