SEO News

Industry Travel Elisabeth Osmeloski

RSS
  1. You Can't (NOT) Afford to Invest in SEM Analytics

    Although that's not necessarily financially feasible for every travel search marketer, at some point you have to ask if you can afford not to invest in better analytics. In an industry where everyone fights for every customer, it creates a...

  2. 2009 is a Year of Change for Travel Search Marketing

    The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. The economy is forcing travel search marketers to change the way they...

  3. The New Era of Travel Affiliate Marketing

    Several weeks ago, a couple of longtime readers came to me with some intriguing questions covering all aspects of affiliate marketing in the travel industry. Other questions about the economy also hover like a dark cloud over the travel industry...

  4. Getting Vertical Search Right: A Sneak Preview

    This session was appealing because it was an opportunity to step out of the travel box and see what's going on in other vertical spaces. That said, the travel space has recently seen its fair share of upstarts introducing creative search...

  5. Key Themes in Online Travel

    No stranger to the world of search conferences, I still consider myself somewhat of a newbie when it comes to the more established travel industry trade events. At travel industry trade shows, we often see the C-level executives, some of whom are...

  6. Travel Search 2.0 -- Know Your Audience

    In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. Above all else, though, my experience as an adventure travel journalist keeps me inspired...

  7. SEW Experts: Travel Search 2.0 -- Know Your Audience

    In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into...

  8. How Search Marketing Slays Seasonality in Travel

    As our society becomes more reliant on the Internet for our travel planning needs, aren't we collectively going to have an impact on the future of the travel industry in general? With billions of pages on the Web already created by the travel and...

  9. Content Creation: About Journey, Not Destination? - Part 2

    Travel writing is a fairly traditional industry, which hasn't fully caught up with the ways of today's online publishers. One of my areas of expertise is the travel vertical. Don't assume outsourcing your content development needs is the easy path...

  10. Content Creation: About Journey, Not Destination?

    Writers who write for free know whether you're paying the A-listers, travel industry literati, and globe-trotting glitterati. No man is an island, even in the travel industry. Since content creation is the cornerstone of search engine optimization...